01If the customer wants to have an easy way to ask questions, then you should plan on having some kind of immediate contact software or service provider.
02If the customer wants to read reviews that are un-biased then you have to either have commenting software enabled or some tie-in with another web-based service.
03If the customer wants to order products and pay for them, then you have to have a fully integrated shopping cart, ordering software, payment resolution and fulfillment.
04If the customer wants to see/hear some media of your product, then you’ll have to consider using video and content presentation software for the website.
05If you want a customer to buy or take action, then ask them for it.
All of these things happen because your users desire them. Being a firm that provides worth to your potential customers will ensure that they consider you worthy of their business. It all starts from the customer, and goes from there. Because in the end, a website can be as pretty and functional as the most cutting edge solution out there but if users don’t use it it’s worthless.
As important as the users is the communication technology that leads them to it. That’s the website code, search engines and advertising. The site has to be constructed knowing you want to tie in the social network, support sales with the content, and support marketing with being able to track the behavior of your users.
For example, Flash or graphic-only websites look great to a person but don’t tell the computers how relevant it may be. Remember, seeing is believing. What a search program “sees” is a lot different than a person. If it doesn’t have any relevancy on your site to bring back to their user…you lose the traffic.
Sites need to have good information, and be of value for both a search engine and for an end user. The integration of all of these techniques informs building a successful website. Because it’s not only the design, it’s what gets it there in the first place.
Bottom LineTrusting your web development firm is essential in ensuring that what you really want-the user to have a great experience and the site to generate revenue-actually happens. That can only be done if the firm you decide on relies on a user-centered approach.