Even though technology these days has our heads down looking at our phones, the sky is the limit for these wonderful devices. Everything can be done through your phone these days, and there are hundreds of thousands of applications to help us out along the way. Businesses are seeing this trend of mobile users, want a piece of the action, and are conforming to people's lifestyle to gain more interaction with their business.
Mobile applications can be one of the best ways to keep your consumers interested with your brand as they are on the move. But first you have to decide whether or not you actually need an application. Here are some tips to help you make that decision.
E-commerce websites are ideal for a mobile app. Everyone is looking to do things all at once, and if you offer a “one click” option to do any sort of task through an app, people will be willing to download an app to use their thumbs for any tasks they need to.
For companies like trucking company, movers, dentists, doctors, or any other service that allows you to schedule something via the interment, an application would be essential. Just like #1, people want to do multiple tasks at once or use one device to do it all. With a touch of a button, your 4:00 appointment can be moved to 5:00 or cancel the appointment all together.
Does you company have a loyalty program? Do you offer your customers rewards for doing certain functions with your business? Do you have a mobile app yet? If you answered, “yes, yes, no” to these three questions, then a mobile application is right for your business. Gamification is a great marketing tactic, and it keeps your consumers wanting more. A prime example of a gamification application is FourSquare, which gives points for every time you check in a place, and, in some cases, give instant coupons to use during your visit.
The more times you use the app, the better your status and rewards are. People love free incentives, and if you can offer that somehow in an application, you may have struck mobile gold for your business.
Isn't the idea behind a mobile phone that a phone can be useful when you are mobile? Tow trucks, ambulance service, or AAA can benefit from a mobile application because it works with technology that isn't stationary. If you have a mobile service, or something people use when they are mobile you definitely need a mobile application!
Multiple locations may mean multiple maps, different information, and directions to each location. Users can select the place they are the closest to, then determine if they can make it to one location or the other. Each location can have one application, and you can use it for servicing all your locations. How cool is it to show them the closest store? Or, how long it will take to drive there?
Do you think a mobile application is beneficial to your business? Why or why not? Can you think of other deciding factors for developing an app for your business?
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What you should do for designing your website is a very important decision for your organization, or you as an individual. You’ve seen in our previous blog of what not to do, but what should you do? Well you have to begin with the end user in mind. This isn’t what you want, it’s what your customer, or audience wants. They are spending their time on you, which in today’s world time truly is money.
So what is there that makes it worth their time?
Do you have anything that you use in talking with potential clients or use in promotions or advertising that work?
Those things are the two first considerations. Because getting someone to your site is like they walked through your door. You have to provide them with a unique value proposition, or simply put “reason for using.”Designing a website should take into consideration what customers and users want from you, and going from there.